6 Tips To Make Your Corporate Event Planning Business Better Than The Rest
With the rise of corporate event planning businesses, it now takes more than just “existing’ to be noticed. You need to be doing something different in order to set you apart. Infact it is not just what you are doing, but how you are doing it that will act as your unique selling point. Professionalism and accountability should be key components of your event planning process.
Ticketpass has found 6 simple tips that will enable you to rise up in your event industry and move on from just landing occasional work:
1. ALWAYS DETERMINE AN EVENT’S PURPOSE
The forefront of any planning requires consideration and determining the overall purpose of any event that you are planning. Without this, everything else becomes irrelevant. Knowing your event’s purpose will enable you to ensure your event outcome is in line with your vision.
For example, if your event purpose is to introduce a new product, then your event should create an experience for customers to learn about the new product and share it using their social media accounts to create more awareness for the brand.
2. USE OF TECHNOLOGY AND SOCIAL MEDIA
Any brand not making full use of social media and technology is a brand stuck in the 80s. Times have changed. With the growth of millennials both as customers and employees, their technological know-how have them using their devices 24/7. Brands need to leverage on that. Especially considering it is much cheaper than or rather free as compared to traditional advertising. The new wave is social media and understanding how to use this effectively will set you a notch higher any other corporate event planning business.
3. LOCATION, LOCATION, LOCATION
If you want a good turnout, picking the perfect location that is convenient for your audience is vital. However consideration should still be made for determining if the location fits the event specifications.
The biggest thing is to avoid using the same venues for your events. Change it up. You don’t want people to predict where your next event will be because its always the same list of venues. If you want to considered the best in your industry, this is where it starts. Location is an important element to your planning process.
4. ACTUALLY PAY ATTENTION TO DETAILS
Focus on the nitty gritties. This could help in changing your event from a simple way to an elaborating designed event. People can always tell where effort and particularity has been provided. Those are the events they will want to attend and those are the events they will remember. The secret is creative brilliance. Just do what you need to make your event unique. If its having traditional dancers or an adult bouncing castle that will set your event apart from others, do it.
5. LET PEOPLE BE THEMSELVES
A lot of event planners forget that they are planning events for other humans like themselves. Restricting audiences to a structured timetable where periodic breaks aren’t considered gets them bored or tired quicker. You definitely want to keep your audience engaged, so ensure that you allow for them to “be themselves” or relax. This will also showcase your consideration for their rest which will show the time taken to cater your event to their needs or wants.
6. FUN TROUNCES ALL IN IMPORTANCE
Genuine fun is a top priority. No one likes a serious and boring event. Especially if its not a strictly formal event. Incorporate fun into your event planning process. There is no age limit to have a bit of fun so don’t forget to give your audience a good time to remember while still achieving your event purpose.