5 TIPS TO GET THE MOST OUT OF FACEBOOK EVENTS
Imagine running an event and having a poor turnout and the only thing that could have saved your event through numbers is Facebook marketing. A successful event is one that causes interaction and engagement from potential attendees which in turns leads to sharing.
The best way to make the most out of Facebook marketing is to not be scared to try things outside your comfort zone.Ticketpass will show you how to make the most out of Facebook for the sake of increasing your numbers.
1. Use a beautiful cover for the event
People are visual creatures. You need to capture their attention with captivating images and engaging content. It all begins with the right cover photo. The best way to do this is to select an image that is inviting, warm and eye-catching.
The right dimensions are very important. You don’t want to be using images that don’t fit into the provided frame as this will look like you didn’t even put much thought into your event page. The recommended dimensions are:
- 785 x 295 pixels = for the event page
- 470 x 174 pixels = for the newsfeed
- 150 x 100 pixels = for the upcoming events section
2. Get people involved
The more engagement you have, the better your event looks and the more people who will want to attend. People will judge a Facebook event page by its activity so you want to get people talking and involved in your page. The best way to engage your audience is to ask them questions or get them involved in content curation (e.g challenges).
3. Show RSVPs to demonstrate social proof
There is a trigger effect on ones motivation to attend an event when they see others attending through Facebook. Get your audiences to RSVP, then thank those you have commented or RSVP’d on their personal walls so that others who aren’t following your page are made aware of your brand.
Also ensure you have checked the icon that says “show guest list” so that people can see how many are attending. This is entice them to what to attend too as it will show event popularity and people want to attend events that everyone else is attending.
4. Promote the event
Don’t just stop at having the Facebook event page. Use other strategies to promote the event. But keep posting regularly on the page to keep audiences interested and up to date with event happenings and the planning process. Encourage those are also attending to share with others to get the word out even more.
The best way to make the most of Facebook promotion is ads. This will share your event to a bigger number of people than you would by just inviting friends and family; and friends of friends. Create a budget for sponsored ads so that it is in line with your event marketing strategy.
5. Integrate a countdown
Create a buzz and reminder for your event by using a countdown. The good thing about this is that it shows audiences the limited time they have to the event to either buy tickets or share the event with their friends. If you have giveaways, countdown works out very effectively. You can use use third party apps such as Countdown Timer for Pages.